The Herald

Friday September 26, 2003

BEST E-TOURISM

WILDERNESS COTTAGES

Wilderness Cottages is a holiday cottage business based at Inverfarigaig, South Loch Ness, and concentrates its efforts in promoting the area. With 22 cottages advertised on the website, it offers customers the opportunity to book online in real time and to view live availability and prices. The internet has enabled the company to show its products alongside multi-national companies to virtually every country   in the world, affording this tourism based company financial benefits through lower advertising and printing costs.

With an online newsletter, customers are kept informed of new cottages and local news. This builds customer loyalty and ultimately leads to the 25% of annual business coming from returning customers.

www.wildernesscottages.co.uk

The Finalists

Wilderness Cottages

Edinburgh Principal Hotels Association

Southern Upland Way

Judges Comments

• “Simple and clear, it gets the necessary information across very quickly”
• “The availability/booking system is user-friendly”
• “Well-aligned to market, good property search, functioning by date across all properties”